Welcome to Shanghai, Disney!
PepsiCo Returns to Disney for First Time inNearly Three Decades
SHANGHAI, June 16, 2016 - PepsiCo, Inc. (NYSE: PEP), one of the world’s largest food and beverage companies expressed today its warm congratulations on the grand opening of the Shanghai Disney Resort. PepsiCo Chairman and CEO Indra Nooyi paid a dedicated visit to Shanghai to witness the grand opening of the new Disney Resort, along with Chinese government senior officials, VIP guests and media from home and abroad.
In 2014, PepsiCo and Tingyi Holding Corp. (Tingyi) signed a multi-year strategic alliance with the Shanghai Disney Resort, recognizing the companies as the primary beverage suppliers to the Resort. With the opening of the Resort, both sides will work together to provide consumers with extraordinary experiences through co-branding exposure and marketing activities.
The strategic alliance marks the first time in nearly 30 years that PepsiCo beverages have been served on a Disney property.
“On behalf of everyone at PepsiCo, I want to congratulate Disney on the spectacular opening of Shanghai Disney Resort,” said Nooyi. “We are thrilled to partner with Disney on this world-class destination for people in China and around the globe. We look forward to growing hand-in-hand with both Disney and China in the years to come.”
To facilitate the grand opening of the Shanghai Disney, PepsiCo and Tingyi have implemented several activations to provide full support to this strategic alliance in terms of new product innovation, product portfolio, marketing promotions, and innovative designs.
- Product Innovation: Shanghai Disney worked with PepsiCo’s Asia R&D Center in Shanghai to develop unique catering experiences and menu items. The Center, which opened in November 2012, is PepsiCo’s largest R&D facility outside North America. The Resort uses PepsiCo’s Asia R&D center to develop new cuisine tailored-made for the Resort, launching five new flavors of beverages, including new flavors of Icebolt, in time for the opening. In addition, guests of Shanghai Disney will be able to enjoy products from PepsiCo and Tingyi’s iconic brands, including Pepsi, Pepsi Max, 7UP, Mirinda, Master Kong, Gatorade and Tropicana.
- Co-brand marketing: PepsiCo, as a recognized leader of innovation and consumer engagement, launched a series of exciting campaigns especially for the Resort. Recently, the company officially kicked off “Live for Now – Uncover the Bottle Cap to Win a Magical Journey to the Shanghai Disney Resort” campaign and the new TV ad by Pepsi stars Yifeng Li and Momo Wu. Resort visitors will have the opportunity to engage with Pepsi by visiting the Resort and experiencing exciting interactive online games. Limited Edition Pepsi cans will also be sold in the Resort on the opening day.
- Co-brand exposure: PepsiCo sponsors the Pepsi “E Stage” in Tomorrowland, one of the six themed lands in the theme park. The Pepsi “E Stage”, using Pepsi blue as background theme color and integrating futuristic design bonding with modern elements, is “ must-visit” destination for guests. The Pepsi “E Stage” will provide fantastic song and dance performances for visitors, integrating PepsiCo fashion and pop elements. Tingyi sponsored the Wandering Moon Teahouse in the Gardens of Imagination, a timeless teahouse infused with authentic hot dishes found only in the park.
“We are thrilled to be working with Disney on their newest Resort, and we are committed to providing their guests with a spectacular experience at the Resort,” said Katty Lam, Chairman of PepsiCo Greater China Region. “Our partnership is an extension of our overall strategy and commitment to China.”
PepsiCo in China
PepsiCo’s expansion in China is part of the company’s overall plan to drive growth in emerging and developing markets around the world. In 2015, the company opened its first Quaker Oats plant in Beijing to fuel its growth in China, providing Chinese consumers with healthy and nutritious products, marking the continued expansion of the company’s nutrition business in a key international growth market. In 2015, PepsiCo also launched Quaker High Fiber Oats Dairy Drink, its first premium dairy drink product, showcasing PepsiCo’s official entry to China’s dairy beverage market. PepsiCo will continue investing in China to develop its expanding nutrition portfolio, reducing its environmental footprint, and investing to have a positive impact on its employees and local communities where the company operates.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
PepsiCo Greater China Region International Media
Emma Fan Andrea Canabal
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