Press Release | Great Tastes

Oh Hi! Meet bubly™ Sparkling Water And #CrackASmile589

  2/8/2018

PURCHASE, N.Y., Feb. 8, 2018 /PRNewswire/ -- PepsiCo (NASDAQ: PEP) today announced the launch of bubly, a new sparkling water that combines refreshing and delicious flavors with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners, and no calories.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8268051-pepsico-bubly-new-sparkling-water/

Available across the U.S. beginning February 2018, bubly is available in eight crisp flavors that are as fun to say as they are to drink: limebubly, grapefruitbubly, strawberrybubly, lemonbubly, orangebubly, applebubly, mangobubly and cherrybubly. Each bubly flavor features bright, bold packaging, unique smiles for every flavor, and comes with its own witty greeting on the tab (like "Hey u," "hiii," and "yo") and personal messages on the can (such as "I feel like I can be open around u," "hold cans with me," and "love at first phssst"), for maximum enjoyment and smiles. To meet a variety of ready-to-drink packaging options, bubly will be available in 12oz. cans (eight and 12 packs), as well as 20oz. single-serve bottles – perfect for every consumer lifestyle and occasion.

The introduction of bubly comes just one year after the launch of PepsiCo's premium bottled water LIFEWTR, and further validates the company's commitment to its water portfolio. This is also a direct reflection of the organization's Performance with Purpose goals, one of which is that at least two-thirds of the global beverage portfolio volume will have 100 calories or fewer from added sugars per 12oz serving by 2025.

"When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs. We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we've seen in the sparkling water category today," said Todd Kaplan, Vice President, Water Portfolio – PepsiCo North America Beverages. "This is an exciting addition to our PepsiCo portfolio, which is why we're committed to make bubly one of our biggest product launches to date and are introducing the new brand to the world during the Academy Awards."

bubly is set to make its official TV debut with two ads airing during the 90th Oscars® broadcast on March 4. The 30-second spot builds excitement for the entire bubly portfolio of products while bringing to life the fun personality of the brand.

For more information, visit bubly.com and follow bubly @bublywater on Instagram, Facebook and Twitter.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, follow bubly @bublywater on Instagram and Facebook.

Contact:
Stephanie Sternberg, PepsiCo, stephanie.sternberg@pepsico.com, 914.253.2358
Patrick Rizzuto, Golin, prizzuto@golin.com, 212.373.6015  

Oh, hi! Meet bubly

 

Introducing bubly: No calories, No sweeteners, All smiles.

 

Eight Refreshing bubly Flavors

 

SOURCE PepsiCo

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