America Has Voted! Lay's Crispy Taco Crowned 2017 Lay's "Do Us A Flavor" Winner
PLANO, Texas, Oct. 11, 2017 /PRNewswire/ -- This summer, three new flavor-packed dishes were transformed into Lay's newest potato chips, with all vying for a chance to be the next Lay's "Do Us a Flavor" contest champion. America stepped up to the challenge by trying all three flavors and voting. And, today, Lay's — one of the marquee brands from PepsiCo's Frito-Lay division — is pleased to name Lay's Crispy Taco this year's "Do Us a Flavor" winner. Ellen Sarem, who submitted the idea and inspiration behind this year's winning flavor, will take home $1 million as part of her victory.